How I work
A Fixed, Four Stage Process Because Scope Creep Is The Real Project Killer.
Every engagement follows the same four stages regardless of platform or budget. Each stage has a defined output, a defined review point, and a defined transition criteria. Nothing moves forward without sign off.
Stage 01
Discover
Before any wireframe or line of code, we define the single business outcome this project must move. Most failed projects fail here — not in the build.
- 30 minute discovery call goals, audience, competitors
- Audit of your existing site: performance, SEO, UX gaps
- Platform recommendation like WordPress, Shopify, React, or hybrid
- Success metrics defined before scoping begins
Output: Signed discovery brief, agreed success criteria, and go/no go for scope.
What you get at the end of Discover
- ✦ Written project brief (shared via Notion or PDF)
- ✦ Lighthouse audit of your existing site (if applicable)
- ✦ Platform recommendation with rationale
- ✦ Initial scope estimate and timeline
The discovery call is always free. The brief is provided regardless of whether we proceed.
What you get at the end of Architect
- ✦ Information architecture (sitemap / page list)
- ✦ Wireframes for all key page templates
- ✦ Fixed price proposal (written, not verbal)
- ✦ Project timeline with weekly milestone dates
- ✦ Tech stack decision documented with rationale
Stage 02
Architect
Scope, structure, and price defined before a single line of code. This is where most agencies give you a vague quote; this is where Wynexorium gives you a document.
- Information architecture pages, templates, content structure
- Wireframes for all key page templates
- Fixed price proposal itemised, written, signed
- Weekly milestone schedule with preview dates
Output: Signed proposal, project timeline, and 50% upfront payment to begin.
Stage 03
Build
Weekly builds you can preview live on a staging URL. No black box delivery where you pay a deposit and see nothing until go live day. Feedback is folded in weekly, not saved for one big revision round at the end.
- Weekly staging builds preview at every milestone
- Design system implementation typography, colour, spacing
- Responsive development across mobile, tablet, desktop
- Schema.org structured data implemented throughout
- Performance budget tracked Lighthouse checked weekly
Output: Production ready build on staging, signed off by client, ready for launch.
Build quality checklist
- ✦ Lighthouse Performance ≥ 90 on mobile and desktop
- ✦ Accessibility 100 (WCAG 2.2 AA)
- ✦ All images WebP with lazy loading and proper alt text
- ✦ No render blocking scripts
- ✦ Schema.org JSON-LD validated via Google Rich Results Test
- ✦ Canonical URLs, sitemap.xml, robots.txt configured
- ✦ CMS content model documented for client team
What you get at handover
- ✦ Final Lighthouse report (Performance, Accessibility, SEO, Best Practices)
- ✦ CMS admin guide for your team
- ✦ Google Search Console submission confirmation
- ✦ Conversion baseline GA4 or equivalent configured
- ✦ 30 day post launch support window
- ✦ Maintenance retainer options if needed
Stage 04
Launch & Measure
Ship with performance, SEO, and schema baked in then hand over Lighthouse scores, conversion benchmarks, and a clear handover pack your team can actually use.
- Production deployment with zero downtime migration
- Google Search Console & Analytics configuration
- Post launch Lighthouse audit published
- Client team walkthrough & CMS training
- 30 day post launch support included
Output: Live site, published Lighthouse scores, handover documentation, and baseline analytics.