Work

Websites And Software Built For Business Outcomes, Not Just Deadlines.

WordPress, Shopify, React and Next.js projects for businesses across manufacturing, fashion, healthcare and hospitality each one built around performance, technical SEO, accessibility and long term maintainability. Live client work is shown as such; sample builds are clearly marked Concept Project.

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Featured projects

Every Build Starts With A Business Problem, Not A Template.

Below is a mix of live client engagements and labelled concept projects, covering business website development, ecommerce development and custom software development. Each one is judged on the same standard: does it convert, does it rank, and can someone else maintain it in a year. Prefer the short version? See what we offer or check pricing first.

Manufacturing • Business Website

Live client project

B2B Manufacturing Storefront

The challenge: a manufacturing business had no structured way to present its catalogue online or let B2B buyers request quotes without a phone call. What we built: a Next.js website with a structured product catalogue, an online quoting workflow, and LocalBusiness + Product schema so listings surface correctly in Google.

  • Structured, filterable product catalogue
  • Built in quoting workflow for B2B enquiries
  • LocalBusiness + Product schema markup
  • Next.js
  • TypeScript
  • Tailwind
  • Schema.org
  • Schema
  • Performance
  • Mobile first
Next.js Development View full case study

Fashion • Lookbook Website

Live client project

Luxury Menswear Lookbook

The challenge: a luxury menswear brand needed an editorial grade lookbook that felt as considered as the product, without slowing down on mobile or forcing a full ecommerce checkout. What we built: a custom WordPress and WooCommerce theme with occasion aware product storytelling, WhatsApp first enquiry conversion, and hand coded image delivery for sub 2s LCP on mobile.

  • Occasion aware product storytelling layout
  • WhatsApp first enquiry flow instead of a generic cart
  • Hand optimised image delivery for fast mobile loading
  • WordPress
  • Custom Theme
  • WooCommerce
  • WhatsApp API
  • Core Web Vitals
  • Mobile first
  • Performance
WordPress Development View full case study

Fashion Ecommerce • Shopify

Live client project

Fashion Coord Set Brand

The challenge: a D2C fashion brand was losing paid social ROAS to catalogue sync errors and slow, unreliable product filtering. What we built: a full Shopify theme migration and revamp fixing catalogue sync, rebuilding product filtering, and integrating the Meta Commerce Catalog so paid campaigns pull accurate, up to date product data.

  • Resolved catalogue sync errors
  • Rebuilt product filtering for reliability and speed
  • Meta Commerce Catalog integration for paid social
  • Shopify
  • Liquid
  • Meta Catalog
  • Klaviyo
  • Performance
  • Core Web Vitals
  • Mobile first
Shopify Development View full case study

Healthcare • WordPress

Concept Project

Multi Specialty Clinic Website

The challenge: multi specialty clinics typically lose enquiries to sites with no booking flow, no doctor discovery, and no accessibility considerations. What we built: a concept clinic website with appointment booking integration, individual doctor profile pages, LocalBusiness schema, and WCAG 2.2 accessibility compliance designed for healthcare providers in Pune.

  • Appointment booking integration
  • Doctor profile pages for discovery and trust
  • WCAG 2.2 accessibility compliance
  • WordPress
  • Custom Theme
  • LocalBusiness Schema
  • Accessibility
  • Schema
  • Mobile first
Reference build Start a project like this

SaaS • React / Next.js

Concept Project

B2B CRM Dashboard

The challenge: SME sales teams often outgrow spreadsheet based tracking long before they can justify enterprise CRM software. What we built: a concept sales CRM dashboard in React and Next.js with real time pipeline views, lead scoring, and role based access a reference architecture for custom software development at SME scale.

  • Real time pipeline view
  • Lead scoring logic
  • Role based access control
  • React
  • Next.js
  • TypeScript
  • Prisma
  • Performance
  • Mobile first
Reference build Start a project like this

Restaurant • WordPress

Concept Project

Restaurant & Catering Website

The challenge: fine dining and catering businesses lose bookings to sites with no reservation flow and poor local search visibility. What we built: a concept restaurant website with an online menu, table reservation integration, a Google Maps embed, and Restaurant + LocalBusiness schema designed for fine dining and catering businesses across Maharashtra.

  • Digital menu with easy updates
  • Table reservation integration
  • Restaurant + LocalBusiness schema for local search
  • WordPress
  • Restaurant Schema
  • Google Maps API
  • Schema
  • SEO
  • Mobile first
Reference build Start a project like this

Artificial Intelligence • React / Next.js

Concept Project

AI Business Automation Platform

The challenge: growing teams often handle customer support, document processing and lead qualification manually long after it stops scaling. What we built: a concept AI powered business assistant capable of automating customer support, document processing, workflow management, lead qualification, and knowledge retrieval using modern large language models and business integrations.

  • Automated customer support & document processing
  • Workflow management and lead qualification
  • Knowledge retrieval via LLM integrations
  • React
  • Next.js
  • LLM Integration
  • Automation
  • AI Agents
  • Automation
Reference build Start a project like this

Included by default

What every project includes.

Whether it's a WordPress business site, a Shopify store, or a custom React and Next.js build, every engagement is held to the same baseline no upsells required.

Technical SEO

Semantic markup, clean URL structure, and a crawlable site architecture from the first commit.

Core Web Vitals

Built and measured against the loading, responsiveness and stability metrics Google uses to rank pages.

Accessibility

Keyboard navigation, screen reader support, and colour contrast considered from the design stage, not patched in afterwards.

Responsive Design

Mobile first layouts tested across real breakpoints, not just resized in a browser window.

Schema Markup

Structured data — LocalBusiness, Product, Article and more so search engines and AI systems like ChatGPT, Gemini and Perplexity can understand and cite the page correctly.

Performance Optimisation

Image delivery, caching and code structure tuned for fast, consistent load times, not just a good first run score.

Documentation

Clear handover notes so your team, or the next developer, can maintain the site with confidence.

Security Best Practices

Secure hosting configuration, sensible dependency management, and safe handling of forms and user data.

Detailed case studies

The full story behind the build — problem to production.

Every case study below is real client work — for concept and sample builds, see the project cards above. If you'd rather start with numbers or a checklist, pricing and services cover that directly.

Case Study 01 • Manufacturing • Business Website

B2B Manufacturing Storefront

Business challenge

The company's existing WordPress site made it hard for B2B buyers to find products or request a quote, and a slow mobile experience meant it was losing RFQs to competitors with a better presented digital storefront.

Project goals

Present the product catalogue clearly, let buyers request quotes without picking up the phone, and rank for industrial procurement search terms.

Discovery & research

Auditing the existing site surfaced three blockers: an unstructured catalogue with no clear navigation, a mobile experience slow enough to lose visitors before they reached a contact point, and no schema markup for search engines to understand the catalogue.

Technical strategy

Rebuild on Next.js for long term performance and maintainability, with a custom image delivery pipeline (WebP, blur up placeholders, lazy loading) to resolve the load time issue, and an internal linking structure replanned to consolidate authority across product category pages.

Solution delivered

A Next.js website with a structured, filterable product catalogue, a multi layout shiftstep RFQ form built directly into the site, and full LocalBusiness + Product + Organization schema.org markup.

Technologies used

Next.jsTypeScriptTailwind CSSSchema.orgVercel

Features implemented

  • Multi step RFQ form built into the site
  • Structured, filterable product catalogue
  • LocalBusiness + Product + Organization schema
  • Custom image delivery pipeline for faster mobile loading

Key takeaways

For B2B manufacturers, a slow or unstructured catalogue costs RFQs directly — schema markup and clean information architecture do as much for lead capture as the enquiry form itself.

Facing something similar? Start your project →

Performance & SEO focus

Image delivery and schema markup were rebuilt specifically to address the mobile load time and indexing gaps identified during discovery.

  • Technical SEO
  • Schema
  • Performance
  • Mobile first

Industry

Manufacturing • B2B • Industrial

Platform

Next.js + Vercel

Duration

5 weeks

Case Study 02 • Fashion • WordPress

Luxury Menswear Lookbook

Business challenge

The previous site had no structured enquiry flow, so customers were dropping off before ever reaching WhatsApp contact and a standard ecommerce grid didn't suit how the brand wanted to present its occasion based collections.

Project goals

Present wedding, festive and formal collections as a curated lookbook rather than a product grid, and get more visitors from browsing to a WhatsApp enquiry.

Discovery & research

Reviewing the existing theme showed unsized image containers causing layout shift on load, category based navigation that didn't match how customers actually shop for occasion wear, and no clear path from browsing to enquiry.

Technical strategy

A custom WordPress theme with full bleed lookbook layouts, occasion based navigation instead of product categories, and a WhatsApp CTA placed at multiple scroll points. Image delivery was rebuilt with WebP, blur up placeholders, srcset and explicit width/height attributes to resolve the layout shift problem.

Solution delivered

A custom WordPress and WooCommerce build with occasion based lookbook navigation, a multi point WhatsApp enquiry strategy, and product schema on every garment page.

Technologies used

WordPressCustom ThemeWooCommerceWhatsApp APIProduct Schema

Features implemented

  • Occasion based navigation (wedding, festive, formal)
  • Full bleed editorial lookbook layout
  • Multi point WhatsApp CTA strategy
  • Per garment product schema

Key takeaways

For editorial and luxury brands, the right measure isn't just load speed — removing friction between browsing and a WhatsApp enquiry mattered just as much as the technical rebuild.

Facing something similar? Start your project →

Performance & SEO focus

Rebuilding image delivery with explicit sizing was the direct fix for the layout shift issue found in discovery, alongside schema markup added to every product page.

  • Schema
  • Mobile first
  • Performance

Industry

Fashion • Luxury Menswear • Ecommerce

Platform

WordPress + WooCommerce

Case Study 03 • Fashion Ecommerce • Shopify

Fashion Coord Set Brand

Business challenge

A theme customised by multiple developers over time had become slow and unreliable, with catalogue sync errors that were causing products to disappear from Meta Ads mid campaign directly hurting paid social ROAS.

Project goals

Migrate to a theme that's fast and maintainable, eliminate the catalogue sync errors, and keep paid social campaigns running without interruption.

Discovery & research

Auditing the existing theme identified unnecessary JavaScript and app bloat accumulated over multiple rounds of customisation, plus an unreliable Meta Commerce Catalog connection as the root cause of the sync errors.

Technical strategy

A full migration to a clean, custom Liquid theme built from scratch under a strict JavaScript budget — no jQuery, no unnecessary apps — with native lazy loading and product metafields for outfit styling context. The Meta Commerce Catalog connection was audited and repaired, and Klaviyo was rebuilt with correct event tracking.

Solution delivered

A custom Shopify Liquid theme with a minimal JavaScript footprint, reliable Meta Commerce Catalog sync, and outfit level metafields for styling context.

Technologies used

ShopifyLiquidMeta CommerceKlaviyoCustom Theme

Features implemented

  • Custom Liquid theme built under a strict JS budget
  • Native lazy loading
  • Outfit styling product metafields
  • Repaired Meta Commerce Catalog sync
  • Rebuilt Klaviyo event tracking

Key takeaways

A theme patched by several developers over time often reaches a point where a clean rebuild is more reliable — and ultimately cheaper — than another round of fixes.

Facing something similar? Start your project →

Performance & SEO focus

Removing JavaScript and app bloat was the direct fix for both the slow load times and the intermittent catalogue sync errors that were disrupting paid social campaigns.

  • Performance
  • Mobilefirst

Industry

Fashion • D2C • Ecommerce

Platform

Shopify

Beyond the build

Results Why These Case Studies Matter.

The technology changes from project to project. What stays constant is how the decisions get made, and what changes for the business afterward.

Engineering decisions

Every technology choice above was made for the project, not out of habit Next.js for a catalogue heavy B2B site, a lightweight custom Shopify theme for a paid social driven store, WordPress for a content first lookbook.

Scalability

Structured data and clean component architecture mean these builds don't need a rebuild the next time the business grows, adds a product line, or expands into a new market.

Maintainability

Conventional, framework idiomatic code and documented handovers mean each site can be picked up by another developer, not just the one who built it.

Long term business value

The goal was never just a better looking site it was fewer lost RFQs, fewer dropped enquiries, and campaigns that keep running without catalogue errors.

Your project

Let’s build your success story.

Every project above started as a business problem, not a design brief. Tell us yours and we'll scope what a proper build looks like — or check pricing first.

Start Your Project Discuss Your Requirements

Or explore Services or Process first.